On November 2011 the label released “Red Ribbons” a song produced by Ricardo Padua but this time he was the one singing the song too. This release changed the direction Ricardo and NewShine Records had. The song became popular very quickly shifting Ricardo Padua from producer only to recording artist and NewShine Records was on the pop lane once again. Later that month Ricardo Padua met Fernando Tamés who was very interested in the label and eventually joined as the lead guitarist and a member of Club 33 Records’s board. In December the label’s CEO (Ricardo Padua) became an active member of the National Academy of Recording Arts and Science (NARAS) and was formally invited to the 54th Annual GRAMMY Awards. On that same month the label signed a new artist, Denisse started working with the label and made a cover of Adele’s “Someone Like You” which was then uploaded to YouTube.
In early 2012 NewShine Records signed a major distribution deal which made it independent from TuneCore and gave it the ability to distribute music worldwide on all major digital music stores. On Feb 5th, 2012 NewShine Records made it’s first independent release but it wasn’t until April when NewShine Records grew even more. With the release of “Broken” NewShine Records premiered it’s first music video on YouTube and Ricardo Padua gained more followers with it. In May 2012 the name “NewShine Records” was changed to the now standing “Club 33 Records” by the label CEO. Later that month the label was officially recognized by the National Academy of Recording Arts and Science (NARAS) and it is now taking part in 55th Annual GRAMMY Awards as a major record label and by June 2012 the label landed an even bigger distribution deal and partnership with VEVO.